Farzad Khosravi

+10 years in customer experience with a focus on customer success, sales strategy, and marketing strategy. 3x Founder and mentored and advised over 50 executives and founders. I've set up everything from tools, strategies, positioning, emails and talking points for awareness and acquisition all the way to retention and churn mitigation strategies across over 8 organizations.

How Erxes is increasing signups, retention, and engagement with FK Consulting

Case Study / By

Introduction Erxes is a Mongolian company that is creating an impressive suite of features. They want to be the one-stop shop for modern software marketing, sales, support, and project management needs.  MJ Amartaivan, Co-founder and CEO, came to me to improve their customer experience for their open-source users. Retention, signups, and engagement are not where …

How Erxes is increasing signups, retention, and engagement with FK Consulting Read More »

How I’m getting a 15% email signup rate for a product that doesn’t exist

How We Do It / By

There is a science to UX/UI and Design in general. All you need to do is follow the science and tell a good story to optimize conversion rates. Here is how we’re doing it at Cicero. Optimize Copy: Used these 21 damn good copywriting tips. Just please avoid marketing jargon and make the product clear  …

How I’m getting a 15% email signup rate for a product that doesn’t exist Read More »