How Erxes is increasing signups, retention, and engagement with FK Consulting

Introduction Erxes is a Mongolian company that is creating an impressive suite of features. They want to be the one-stop shop for modern software marketing, sales, support, and project management needs.  MJ Amartaivan, Co-founder and CEO, came to me to improve their customer experience for their open-source users. Retention, signups, and engagement are not where …

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How I’m getting a 15% email signup rate for a product that doesn’t exist

There is a science to UX/UI and Design in general. All you need to do is follow the science and tell a good story to optimize conversion rates. Here is how we’re doing it at Cicero. Optimize Copy: Used these 21 damn good copywriting tips. Just please avoid marketing jargon and make the product clear  …

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